Wednesday, May 20, 2020

Virtual Staging is Helping People Get Their Homes “Screen-Ready”


Wichita, Kansas-based Realtor Dan Madrigal has been the Berkshire Hathaway #1 agent for his company for five years in a row. Dan Madrigal was also recognized in the Wall Street Journal as one of the nation’s top salesmen and is the most-reviewed real estate agent in Wichita on Zillow.

One of the most important parts of selling a home is making it look appealing to the buyer. That can be a big expense if the home is empty but virtual staging technology is making the process a lot simpler and less expensive. Virtual staging allows agents to add furniture, paint, and other accessories to a home that is entirely vacant using imaging technology.

Listing a vacant home with no furnishings is a lot less impactful and has a reduced “screen appeal” for online browsers. However, furnishing a home is not always an option since there are budgetary and time constraints usually linked to a sale. Virtual staging is an effective way to get all the benefits of physical staging with a fraction of the investment. Of course, physical staging still has a place with buyers that visit the home in person.